Top 10 Webmaster SEO Mistakes And How To Avoid Them

One of the biggest misconceptions with new webmasters is that you need to hire an "expert" in the SEO to achieve high rankings. Search Engine Optimization (SEO) is not rocket science. You do not need a degree or a doctorate in IT or marketing apply effective SEO techniques. However, there are a few rookie mistakes that were made ​​by many new webmasters. This guide focuses on these mistakes and explains how to avoid them.
Mistake # 1 - Poor Keyword Analysis (or non-analysis)
Error: You have found a niche for a website that fills the void that was missing online for years. You can build your website and fill it with all sorts of great unique content and eventually run the world! Traffic starts slow ... and stays that way for several months, and you are left confused about why people do not find your website.
Reality: You have run their own website soon, without doing proper keyword analysis. Keyword analysis is the process of analyzing the keyword search engine users are looking at the most that best fits your niche. The aim is to target keywords that are most in demand and the lightest amount of competition. Before launching your website (or even write the content), the proper keyword analysis is needed! It is suggested you open an account and start with Wordtracker keyword campaigns today. Word Tracker will allow you to see the number of times a keyword is searched in any of the major search engines and will provide a report on the competitiveness of those keywords. With some clever "Analysis of keywords you can extend the reach of your website to zero in this niche and non-competitive keywords.
Mistake # 2 - keyword stuffing
Error: As an overzealous newbie've read various threads and guides to state the importance of highly-targeted keywords appear in your web site. In an attempt to get high rankings for certain keywords to be several dozen times throughout your text. At a time when your done with aggressive keyword stuffing are left with a page that has 40% + density of keywords that are search engines will love. Your pride myself a pat on the back and give a good "atta boy!" for a job well done!
Reality: Congratulations! You have just created a non-sensical page and apply a black hat marketing technique known as keyword stuffing all at the same time! Keyword stuffing, for those who may not be aware, occurs when a web page meta tags and content are loaded with specific keywords or key phrases in the boring way. Not only does this practice result in sites that are non-readable for humans, it also raises a red flag to search engines. Keyword stuffing can get more space Search Engine Results (SERPs) in the short term, but it will only get your site a bad reputation with customers in the long term. On May even get your site penalized or (worse), is prohibited by search engines.
Mistake # 3 - Identical Meta data Eevery page
Error: You are creating your home page and fill in your META tags the data with some nice key words and a very well-worded description of which is also search engine friendly. You're home page serves as a template, so that only propagate the same content from the header of each new page that implemented without changing the content of META tags match the content of the new site.
Reality: Using the same meta data for each page on your website, you are doing yourself great harm! Despite what some people think, META tags and meta descriptions are still important! For each page on your site should have a new set of keywords and meta descriptions of new targets that are relevant to the content of the new site. By doing this you have to optimize for a potentially more hits on your web pages as users seeking information May Land on this site, as a result of your META updates.
Mistake # 4 - Using images in place of the text
Error: Wow! Those pictures of your web designer has created quite sure does look nice! Much nicer than plain old text!
Reality: Yes, they do look nice and I'm sure your web designer is not a fine job on them. They also managed to lose these potential customers at the same time, so make sure you send them a nice thank you letter. The reality is that the images on the site of the text is a terrible practice and one that you really need to avoid. The content of your website has a very difficult role in determining how well your website will be held in the SERPS. Spiders are smart, but they are not able to read the text contained in images. By placing text in images that you May lose on their pages indexed and miss some key word counts. It will lose your potential traffic, not to mention that the images load much slower than the plain text (and you'll probably have to pay your web deisgner every time you need to change the text). You'll find that you can achieve a look nearly identical and reduce load times using style sheets. Web designers are good at what they do, but often rely on flashy images can be a huge detriment to your website.
Mistake # 5 - Inappropriate URL Anchor text
Error: Trying to grab the attention of users on your site that you use a nice spiffy 24point bold face font with the words "CLICK HERE" (and for extra leverage you use the blink of style). Yep ... they will get their attention all right!
Reality: Apart from the fact that you just get some negative attention (talking about tacky) also managed to make 100% irrelevant link anchor text providing garbage! Internal linking is important for proper SEO, and providing relevant anchor text makes all the difference. Instead of using anchor text that reads: "Click here " or "click me", to provide relevant text describing the destination page link. For example, when connecting to the internal customer support site you want to avoid setting the anchor text as "< U> Click here Customer Support . proper set-up will be "Please visit our customer support page, if you have any questions ." In another example, you create a relevant anchor text link and increase the readability at the same time. Search engine spiders will love it!
Mistake # 6 - Waiting for a miracle
Error: online businesses are booming and the potential is unlimited as more and more users jump on the information super highway daily. In an attempt to cash in and make some easy money to urgently draw up a few web pages with little content, and not much substance. You can put your feet up and sit back and wait for the cash start flowing in as people flock to their website!
Reality: If only it were that easy ... we would be millionaires! I'm sure most people have heard of the movie quote: "If you build it, they will come ". Well, it certainly does not apply to online sites. simple reality is that people do not go just come across your website. Even if you've done a lot of keyword analysis and apply proper SEO on your website, chances are you're not going to get any significant traffic. You must be a part of a webmaster, one part salesman and one part marketing specialist for success in online business. Think of it this way. If you have recently lost their jobs and sit at home and never send your CV, interviews never lead, and never on the market ... Do you really think that your phone will ring with job offers? You need to hit the market, promote themselves as the best in their field, and examine every possible opportunity that is presented to you. It's the same way with the online business.
Mistake # 7 - Ignoring the Importance of Links
Error: You have set-up your Web site, you are getting some decent traffic through your paid marketing campaigns and off-line marketing. Several webmasters are competing with sites you e-mail and ask for link exchange or offer you a one-way link (perhaps in exchange for writing articles for their site). Sitting on your high horse you reject them. After all, why would you want to help a competitor?
Reality: This is a big mistake. By not participating in link exchanges (or more importantly, provide a one-way links), it is not your competitor, who will be hurt, it is! a very heavy component in the search engine algorithms to determine search engine rankings is the number of links pointing to this website. Think of each link as a vote of support. As your website gets more votes, its level of popularity is considered to be higher for the search engines. Of course, not every link exchange or one-way relationship can be good. Be sure to pick your link partners on the basis of relevance to your web site category. For example, if your website is dedicated to the PC game World of Warcraft, you do not want to link to a website that sells women's shoes. On the other hand, if you approach a webmaster to exchange links on their website that provides tips and advice on PC games then that would be very relevant here. One-way links are perhaps the hardest to get a few webmasters are willing to give outgoing connection without getting something in return, especially sites that have high PageRank. To one way links you have several options. The first is to pay for them. Upon payment of the proposed one-way link to go after only those with high PageRank (PR), as they will be weighted heavier than those with low PR. Another option is to apply for one-way link directory services, such as Free Links Direct. Two other options are strong for writing articles and press releases, and then submit them to article directories and press release.
Mistake # 8 - No charge Results with enough relevant content
Error: Writing content can be very time consuming and a real job when you already balancing his full-time work and family on top of your website (e ). Since the number of pages on the web has a direct correlation with the weighting you gain in the SERPs, you can add dozens of pages with just a few sentences that are rich in keywords for each page, then throw in a picture or two to fill the gap.
Reality: Well, the good thing is that you create multiple keyword-targeted pages on your site, rather than filling it all in one page . This is good news. Now the bad news. Just added a few sentences on each page that is killing your chances to be picked up in search engines and provide very little value to its customers at the same time. It is better to have several pages with quality content from many sites with little to no content. It really is quality in relation to the amount of matter. The best suggestion is to ensure that every page contains at least 250 words to a minimum. By adding more words you can increase the density of keywords and give customers something worth to read.
Mistake # 9 - Not Creating or Updating Sitemaps
Error: Sitemaps are a pain. Not only do they require constant updates every time a new page has been updated, but they just look plain ugly and does not offer much value for your customers! Sitemaps are a waste of time.
Reality: Sitemaps are a blueprint for your website. Without these plans, search engine spiders will have a hard time indexing your site. Your goal is that every page you've created indexed by all search engine crawlers. Providing a sitemap for indexing is a simple way to ensure that they will crawl every page of your website (which is included in the index). Sitemap also serve a practical use of their customers by presenting an overview of your site's navigation tree. Some users like jumping sitemap page for quick navigation and a variety of sites are not obscured behind a collapsible menu. With a little work, you can present your sitemap in a way that is pleasing to your customers and easily search for the search engines.
error # 10 - Change the file name or remove pages Website Established
Error: Your site has been going strong for a couple of years. Transportation is excellent, and you're finally in the top 10 ranking in major search engines. The only problem is that your site is beginning to look dated and you want to clean up some old content. You decide to really clean the attic and remove the old site, rename the most current page, and change the overall site structure completely around. When the dust settles you're left with sharp and very well organized web site with easy to read file names.
Reality: This is a clean-up can only kill your web site (at least for a short time). Perhaps one of the biggest mistakes a webmaster can do is to remove or rename an existing web site, especially when you have a well established website. What you do is important to remove your site from search engines. For example, suppose you have a web page on your site about Puppy Grooming. This is an old site that was there from your site launched a few years back. From my knowledge, this is a page that does not get much traffic, so you decide to delete it from the cleaning. What you have just done is created a hole in your website. If a user searches on Puppy Grooming and see your site listed (it will still be indexed by search engines and cache), what do you think will happen when they click on a link? Most likely they will see an ugly 404 error page. It's not exactly what you want the user to see. It takes less than a second user to determine if they want to visit your site, so first impressions are everything in this business. More importantly, you're throwing with the search engines that are caching and indexing your web site! You risk going from the top-ten placements on some sites that falls search results page altogether. Doing site cleaning of the existing site must be really well thought out process to avoid any potential pitfalls.

This list is compiled by pulling ideas out of thin air. It is based on a past experience of a few professional web developers. After all, even the best web developers are a newbie too. Reading about these potential pitfalls hope you learn from the experiences of others and not make the same mistakes.