I'm really fascinated by the world of online marketing. I spend more and more of my time on the Internet, make more of my purchases from online vendors, but it seems to me to find out about new about new products on TV, radio, or even by mail.
You probably have me bound ... I'm an addict of information. I can not seem to get enough.
I began to explore the world of online marketing at the beginning of the year, to get some of my clients grow their business. Over the past few months I was drinking from a fire hose. Event though Internet marketing is much less that other media channels it is really interesting, sophisticated and serious business.
I guess my experience with Fortune 1000 eCommerce consultation and participation in several dotcom era start-up is a bit arrogant. I felt like I knew what was happening on the Internet. Yeah, right.
My foray into Internet marketing is now reminds me of the last time I decided to buy a dog.
My quest for the perfect dog led me to the library and the Internet to research breeds. Then I had several conversations with his wife and children to understand what the size, personality, etc. that we were looking for.
While we were thinking of buying, we noticed a sign for display. Have you ever beenon the show ? Do you have any idea of time and money that this country is spent on keeping the dog's genes are sorted pages, primped, poofed, and pimped. This is huge! A world of dog breeding world is a lot like termites. If you do not go looking for it, you do not know it's there.
At the exhibition we saw a lot of large breeds, breeders met and made appointments to check out the puppies. At a time when we were done we were experts and we choose a dog, Brittany Spaniel, and his name McKenna. We knew it was going to be perfect, and he was.
was a perfect nightmare, tons of energy and an amazing athlete. He drove us nuts and destroy our town. We found that we really should have a demo before we bought. But we hung in there and we eventually found a solution.
Internet marketing is not hiding, but you really have to look hard to find out how it works and who is making money. It is responsible for $ 10 at 25 billion U.S. dollars annually, but no one is actually measuring.
This young industry is composed of the wild mix of players:'s marketing guru, affiliate marketing, product sourcing directory, drop shippers, SEO experts, Link managers, and on-and-on. The whole thing is still very much in the hands of cowboys, and not under the control of large corporations. I really like it.
So I recently signed its first contract to market the product. I started a modest Web site, waited and watched. To my surprise, nothing happened. Nobody came - no search engine indexes - hmmm ....
Is it time to get the dog back? I do not think so.
can not find most things I need on the Internet, without too much trouble. If the retailers win my attention then I am sure that the "mercenary" marketers are willing to share their secrets.
I just have to get the right mix of tools and information to take care of my current challenge. The great thing about the internet is that often you can demo and test before you commit to a lifelong relationship.
